Lintho tsa ho bapala tsa bo-'mè le bana ke 'maraka oa bohlano o moholo oa marang-rang oa Brazil
Ka 2021, boholo ba mmaraka oa Marang-rang oa libapali tsa 'm'e le masea oa Brazil e tla ba $692 milione, e be sebaka sa bohlano sa 'maraka o moholo oa matrix naheng ea Brazil.
bokgoni ba kgolo e phahameng
Mmaraka oa Marang-rang oa Brazil o hola ka potlako, ka sekhahla sa kholo ea selemo le selemo se fetang 20% lilemong tse hlano tse tlang.Ka 2025, sekhahla sa marang-rang se tla feta sa Spain.
Basebedisi ba atisa ho ba lihlopha tsa bacha ba mahareng ho isa holimo
1. Bacha
Ka 2021, 'marakeng oa e-commerce oa lipapali tsa bakhachane le masea naheng ea Brazil, basebelisi ba lilemo li 18-44 ba tla ikarabella bakeng sa 84.3%, athe karolo ena e ka tlase ho 80% limmarakeng tse kholo tsa Europe;
2. Chelete e bohareng le e phahameng
Ka 2021, chelete e kenang bohareng le e phahameng e tla ikarabella bakeng sa 76.6%.
likhetho tsa ho reka
Toys: Brand/IP Driven
Ha u reka lihlahisoa tsa ho bapala, bareki ba Brazil ba khannoa haholo ke lihlahisoa le IP ho feta Europe, haholo-holo ka lipopi, li-block blocks, lintho tsa ho bapala tse tloaelehileng, lipalo, mehlala ea likoloi le lihlopha tse ling.
Lieta tsa masea le liaparo: ts'ebetso ea theko / setaele
Lihlahisoa tsa bakhachane le bana: tekanyo ea boleng / theko
Bo-'mè ba batla ho fana ka tlhokomelo e sireletsehileng bakeng sa masea a bona, kahoo ba khetha lihlahisoa tsa 'm'e le tsa masea tse nang le boleng bo botle le bo sebetsang hantle.Litabeng tsa tlhokomelo ea masea / fepa / maleiri le mekhahlelo e meng, lihlahisoa tse 10 tse holimo li nka 60% feela ea karolo ea 'maraka.
rata lipapali tsa setso
Palo ea batho ba baholo ba Brazil ba ithekelang lintho tsa ho bapala e batla e le tlaase, 'me tšebeliso ea bona ea lintho tsa ho bapala e thehiloe haholo-holo linthong tsa khale tsa bana.Lipopi ke lintho tsa ho bapala tse tsebahalang haholo har'a bana ba Brazil, tse etsang karolo ea 30% ea 'maraka oa mabenkele, ha lipapali tsa masea li etsa karolo ea 12%.Lintho tsa ho bapala tsa sekolo sa bana ba banyenyane li ne li etsa karolo ea 7%, 'me li-block tsa kaho, lintho tsa ho bapala tsa ka ntle, li-strollers le remote control li ikarabella ka tlase ho 5%.
Nako ea poso: Apr-01-2022